Start up the right way - a TO DO list
Starting a company and Marketing it -for people like me in 5 “easy” steps:
About four years ago a mentor, Prabhu Guptara, told me how to start my coaching business. I have been following his advice ever since. I suggest that if you are in coaching, consulting or solo-preneur services, that you follow his advice, too. Here it is:
Find your niche
Finding your nice, and doing a little research to make sure there are potential clients there is key. You can’t specialize in everything, so make sure you know what your niche is and create a little marketing phrase that explains your business. Mine is, “I help SME leaders achieve fast company growth so they can dominate their nice and double the company value in three years.”
Start a blog
Then, you need a blog- and a website, often they can be combined. It is recommended that you write once a week or twice a month to help potential clients see what you can do and what you are working on/thinking about. Remember to blog only about things that might interest potential clients.
I wrote a blog http://www.jehle-coachingexpat.com/2016/09/08/nine-plus-one-networking-ideas/ on this, so I won’t say any more (although this blog may disappear at the end of December 2018). Networking IS very important!
This is my slowest area of growth, partially because I have to teach at the FHNW and then I don’t feel like speaking at other places, but I do, have done, and will continue to do it. You don’t have to look “hard” for engagements, but before you speak, you need to know if it is pro bono, or for a fee. Always set your fee ahead of time and stick to it.
Write an e-book
This is my present project (“Starting a business in Switzerland”)- how about you? Most coaches and consultants I know are working on a book - or two. I love writing and thus I can combine two loves at once: coaching and writing. The best advice here is to write regularly, best every day or every work-day.
Plus one-set a schedule for all of this and --keep going!
It is easy to lose track of these things and get lost in the minute details of each of these steps. But all are necessary. So, set a schedule and then keep at it. Maybe a coach or mentor can keep you accountable. You, and your business will be thankful for keeping at it!
Have a great day!